A Super Quick guide to identifying your employability skills and creating a persuasive CV to wow your future employers.…

\nA Super Quick guide to successfully managing your time, balancing your commitments and achieving your academic goals.\n…

A Super Quick guide to successfully managing your money as you study, from funding and budgeting to managing your debt.…

\nDebunks and uncovers a number of enduring myths about famous theorists such as Adam Smith and Abraham Maslow in an…

• Rok vydání 2021

\nThe new edition of this bestselling text is more international, with updated content and examples to explain alternative…

• Rok vydání 2021

\nConceived by Chris Grey and written to get you thinking, the \'Very Short, Fairly Interesting and Reasonably Cheap\'…

A new edition of Lucy Kung's popular guide to change and decision-making in the media industries. Full of detailed…

• Rok vydání 2023

\nThis textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style,…

\nThis captivating book delves into the complex realm of management and organizational dynamics, focusing on the…

\nThe original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics,…

• Rok vydání 2018

This concise and practical guide explores the use of action research as a method for conducting research in a business and…

\nManagement Theories for Educational Change\n…

Contains an A-Z list of all the key terms a student studying organization theory needs to understand, along with clear…

• Rok vydání 2021

\nManaging and Organizations: An Introduction to Theory and Practice has been praised for its breadth, innovative content…

• Rok vydání 2020

Employee engagement in Corporate Social Responsibility focuses on engaging employees in socially responsible initiatives,…

\nThis practical textbook offers a hands-on introduction to big data analytics, helping you to develop the skills required…

\nExamining contemporary issues of gender, culture and ethics, this concise and highly practical textbook covers the…

• Rok vydání 2022

\nFrom understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics,…

An exciting new textbook examining big data and business analytics to look at how they can help managers become more…

\nA stellar author team guides you through the key topics of human resource management from strategic and international…

\nStructured around the three pillars of successful change management, the book examines change in the context of the global…

\nThis popular textbook introduces students to contemporary brand management and innovation with a focus on how companies…

• Rok vydání 2023

\nAn exciting new textbook which introduces you to the essential elements of market research such as problem identification,…

\nA fully updated edition of the award winning textbook for social media marketing. With new case studies on a number of…

• Rok vydání 2022

\nWritten by a team of international experts and taking a truly global approach, Leadership: Contemporary Critical…

• Rok vydání 2019

A realist's guide to management, the authors capture the complex life of organizations, providing not only an account of…

Focusing on power and politics, this third edition combines a practical and theoretical guide to the politics of…

• Rok vydání 2012

Written in a clear and accessible way, this text covers all of the key topics students need to understanding in…

\nA new textbook providing a contemporary and global approach to entrepreneurship\n…

\nThis textbook explores the reasons for intercultural differences and their effects on the behavior of individuals and…

\nThe second edition of Employment Relations reflects on current research and future directions in the field, with a unique…

• Rok vydání 2020

Written and edited by leading experts in the field, this authoritative account sets UK and European practices firmly within…

• Rok vydání 2022

\nWritten by an internationally renowned team of experts and underpinned by cutting-edge research, International Human…

• Rok vydání 2020

\nWith a focus on value creation, the text takes readers through project management from start to finish.\n…

\nAn introduction to the marketing communications tools, theories and strategies in an easy-to-read way.\n…

\nThe leading, authoritative, comprehensive and only updated textbook for teaching and learning B2B Marketing!\n…

• Rok vydání 2022

\nWritten by an expert team and praised for its refreshing approach, this essential text offers a critical, holistic…

\nMarketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing…

• Rok vydání 2022

\nWritten by leading experts in the field, this bestselling textbook has guided over 25,000 students across 130 countries…

\nJesper Blomberg explores the fields of organization theory and management, making sense of complex theories and…

• Čeština

Adopting an international approach and offering a broader context to social marketing, this second edition presents social…

• Čeština

\nTaking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of…

\nWritten by a leading pricing researcher, this book provides a simple unified system for the setting and management of…

\nBased on the idea that strategic CSR offers the most holistic and effective approach to corporate social responsibility,…

• Čeština

\nOffering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and…

• Rok vydání 2009

From the perspective of an experienced academic and leadership tutor, the book can be used as a step-by-step guide to…