A Super Quick guide to successfully managing your money as you study, from funding and budgeting to managing your debt.…

• Rok vydání 2013

Electronic Inspection Copy available for instructors here This edited book covers the major concepts you are likely to…

• Počet stran 424
• Rok vydání 2025

The first discipline-focused DEI text for Business & Management students; a comprehensive and accessible guide to the key…

A Super Quick guide to identifying your employability skills and creating a persuasive CV to wow your future employers.…

\nA step-by-step, interactive journey through the process of creating your digital marketing plan - from creating the…

Conceived by Chris Grey as an antidote to conventional textbooks, each book in the `Very Short, Fairly Interesting and…

\nDebunks and uncovers a number of enduring myths about famous theorists such as Adam Smith and Abraham Maslow in an…

\nThe new edition of this bestselling text is more international, with updated content and examples to explain alternative…

• Rok vydání 2021

\nConceived by Chris Grey and written to get you thinking, the \'Very Short, Fairly Interesting and Reasonably Cheap\'…

• Rok vydání 2019

Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and…

This bestselling business research methods textbook provides readers with a clear and comprehensive overview of methods for…

\nThis captivating book delves into the complex realm of management and organizational dynamics, focusing on the…

• Rok vydání 2012

Written in a clear and accessible way, this text covers all of the key topics students need to understanding in…

\nThis new book guides you concisely through the marketing planning process from start to finish, drawing on examples from…

• Rok vydání 2020

Employee engagement in Corporate Social Responsibility focuses on engaging employees in socially responsible initiatives,…

This book is a must have for anyone designing or developing a campaign in health promotion or public health. It is the only…

• Rok vydání 2021

\nManaging and Organizations: An Introduction to Theory and Practice has been praised for its breadth, innovative content…

Exploring the coach-coachee relationship, this book considers the relationship at each stage of the coaching process and…

• Rok vydání 2024

\nThis book is essential reading for students and researchers looking to formulate interesting research questions and…

\nThis textbook combines cutting-edge conceptual and critical thinking with practical advice for those interested in the way…

The new edition of this classic textbook in change management offers a lucid and engaging guide for readers through the…

\nThis new business ethics textbook takes a highly practical approach, including a rich array of global case studies and…

• Rok vydání 2024

The leading, authoritative, comprehensive and only updated textbook for teaching and learning B2B Marketing! Kniha…

• Rok vydání 2017

Successfully combining cross-cultural management and business research methods, this team of international authors provide…

This is the first digital storytelling textbook to take a business and marketing perspective/application by focusing on…

• Rok vydání 2016

Shortlisted in the Management and Leadership Textbook Category at CMI Management Book of the Year Awards 2016, this book…

• Rok vydání 2024

Combining how to think instruction with a how to produce mentality, this book takes readers step-by-step through analysing,…

\nThis new change management textbook takes a unique approach, looking at change management from the perspective of…

\nThis book explores a broad range of perspectives on change management, encouraging critical reflection and making sense of…

\nWritten and edited by leading experts in the field, this authoritative account sets UK and European practices firmly…

\nThis practical textbook offers a hands-on introduction to big data analytics, helping you to develop the skills required…

• Rok vydání 2025

\nThis textbook covers all the essentials for understanding and doing business in a digital world to help equip students for…

Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this…

• Rok vydání 2024

\nThis popular textbook introduces students to contemporary brand management and innovation with a focus on how companies…

\nCreated with direct input from students and packed with advice and guidance from leading industry experts, this textbook…

\nThe original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics,…

• Rok vydání 2023

\nThis textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style,…

\nThis book is your comprehensive guide to key leadership theories, topics and trends. It goes beyond the basics to explore…

\nA stellar author team guides you through the key topics of human resource management from strategic and international…

• Rok vydání 2022

\nWritten by a team of international experts and taking a truly global approach, Leadership: Contemporary Critical…

A new textbook on entrepreneurship and innovation which has a global focus.…

• Rok vydání 2023

\nAn essential textbook on Contemporary Cross-Cultural Management covering theory, practice and skills.\n…

• Rok vydání 2024

\nA new textbook providing a contemporary and global approach to entrepreneurship\n…

\nThis textbook explores the reasons for intercultural differences and their effects on the behavior of individuals and…

• Rok vydání 2022

\nWritten by an internationally renowned team of experts and underpinned by cutting-edge research, International Human…

\nAn introduction to the marketing communications tools, theories and strategies in an easy-to-read way.\n…