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Marketing Strategy and Competitive Positioning - Hooley, Graham a Piercy, Nigel a Nicoulaud, Brigitte a Rudd, John a Lee, Nick

Marketing Strategy and Competitive Positioning - Hooley, Graham a Piercy, Nigel a…

Marketing Strategy and Competitive Positioning, 8th edition' offers a deep understanding of the process for developing and…

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Marketing Management, Global Edition – Philip Kotler,Kevin Keller (EN)

Marketing Management, Global Edition – Philip Kotler,Kevin Keller (EN)

Kniha 9781292404813 Marketing Management, Global Edition Philip Kotler,Kevin Keller…

od 2 059 Kč

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Selling Today: Partnering to Create Value, Global Edition - Manning, Gerald a Ahearne, Michael a Reece, Barry

Selling Today: Partnering to Create Value, Global Edition - Manning, Gerald a…

  • Čeština

Produkt Selling Today: Partnering to Create Value, Global Edition zakoupíte na Bookshop.cz od nakladatele Pearson Education…

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Understanding Cross-Cultural Management - Browaeys, Marie-Joelle a Price, Roger

Understanding Cross-Cultural Management - Browaeys, Marie-Joelle a Price, Roger

Introduce your students to a selective but broad view of cultural management. Understanding Cross-Cultural Management, 4th…

od 2 062 Kč

v 4 obchodech

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Quantitative Analysis for Management, Global Edition - Render, Barry a Stair, Ralph, Jr a Hanna, Michael a Hale, Trevor

Quantitative Analysis for Management, Global Edition - Render, Barry a Stair, Ralph,…

Quantitative Analysis for Management helps you develop a real-world understanding of business analytics, quantitative…

od 2 094 Kč

v 2 obchodech

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Management and Organisational Behaviour - Mullins, Laurie a Rees, Gary

Management and Organisational Behaviour - Mullins, Laurie a Rees, Gary

An insight into people-organisational relationship and interrelated influences on human behaviour. Management and…

od 2 094 Kč

v 2 obchodech

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Marketing: Real People, Real Choices, Global Edition - Solomon, Michael a Marshall, Greg a Stuart, Elnora

Marketing: Real People, Real Choices, Global Edition - Solomon, Michael a Marshall,…

  • Rok vydání 2017

Produkt Marketing: Real People, Real Choices, Global Edition zakoupíte na Bookshop.cz od nakladatele Pearson Education…

od 2 094 Kč

v 2 obchodech

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Microeconomics, Global Edition (Jeffrey Perloff)(Brožovaná)

Microeconomics, Global Edition (Jeffrey Perloff)(Brožovaná)

  • Rok vydání 2023

For courses in intermediate microeconomics.Using microeconomics to analyze and resolve real-world policy and business…

od 2 113 Kč

v 3 obchodech

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Microeconomics, Global Edition - Daron Acemoglu

Microeconomics, Global Edition - Daron Acemoglu

Doprava od 118 Kč
Osobní odběr od 49 Kč
2 115 Kč

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Essentials of Marketing - Brassington, Frances a Pettitt, Stephen

Essentials of Marketing - Brassington, Frances a Pettitt, Stephen

Help your students grasp the principles of marketing with this concise text. Essentials of Marketing, 3rd edition, combines…

od 2 125 Kč

v 2 obchodech

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Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition - Wheelen, Thomas a Hunger, J. a Hoffman, Alan a Bamford, Charles

Concepts in Strategic Management and Business Policy: Globalization, Innovation and…

Produkt Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition…

od 2 125 Kč

v 2 obchodech

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International Marketing and Export Management - Albaum, Gerald a Josiassen, Alexander a Duerr, Edwin

International Marketing and Export Management - Albaum, Gerald a Josiassen,…

Produkt International Marketing and Export Management zakoupíte na Bookshop.cz od nakladatele Pearson Education Limited.…

od 2 125 Kč

v 2 obchodech

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Economics for Business - Sloman, John a Garratt, Dean a Guest, Jon a Jones, Elizabeth

Economics for Business - Sloman, John a Garratt, Dean a Guest, Jon a Jones, Elizabeth

Engage your students with core economic principles and demonstrate how they apply to real-life businesses. Economics for…

od 2 125 Kč

v 3 obchodech

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Macroeconomics, Global Edition – Olivier Blanchard (EN)

Macroeconomics, Global Edition – Olivier Blanchard (EN)

Kniha 9781292351476 Macroeconomics, Global Edition Olivier Blanchard…

od 2 135 Kč

v 2 obchodech

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Leadership in Organizations, Global Edition (Gary Yukl)(Brožovaná)

Leadership in Organizations, Global Edition (Gary Yukl)(Brožovaná)

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to…

od 2 140 Kč

v 3 obchodech

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Managing Change - Burnes, Bernard

Managing Change - Burnes, Bernard

The aim of this leading textbook is to provide a thorough understanding of the theories, approaches and practice of…

od 2 156 Kč

v 3 obchodech

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Excellence in Business Communication, Global Edition - Thill, John a Bovee, Courtland

Excellence in Business Communication, Global Edition - Thill, John a Bovee, Courtland

Produkt Excellence in Business Communication, Global Edition zakoupíte na Bookshop.cz od nakladatele Pearson Education…

od 2 156 Kč

v 2 obchodech

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Principles of Operations Management: Sustainability and Supply Chain Management, Global Edition - Heizer, Jay a Render, Barry a Munson, Chuck

Principles of Operations Management: Sustainability and Supply Chain Management,…

Produkt Principles of Operations Management: Sustainability and Supply Chain Management, Global Edition zakoupíte na…

od 2 156 Kč

v 2 obchodech

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Global Marketing, Global Edition (Mark C. Green,Warren J. Keegan)(Brožovaná)

Global Marketing, Global Edition (Mark C. Green,Warren J. Keegan)(Brožovaná)

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to…

od 2 169 Kč

v 3 obchodech

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Marketing Research, Global Edition (Alvin C. Burns,Ronald F. Bush)(Brožovaná)

Marketing Research, Global Edition (Alvin C. Burns,Ronald F. Bush)(Brožovaná)

  • Rok vydání 2019

For courses in global marketing.This ISBN is for the bound textbook, which students can rent through their bookstore.A…

od 2 169 Kč

v 2 obchodech

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Integrated Advertising, Promotion, and Marketing Communications, Global Edition (Kenneth Clow,Donald Baack)(Brožovaná)

Integrated Advertising, Promotion, and Marketing Communications, Global Edition…

For courses in advertising.A study of integrated marketingcommunications taught through real-life applicationIntegrated…

od 2 170 Kč

v 4 obchodech

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Marketing Research - Nunan, Dan; Birks, David F.; Malhotra, Naresh K.

Marketing Research - Nunan, Dan; Birks, David F.; Malhotra, Naresh K.

  • Čeština
  • Rok vydání 2012

Revised edition of Marketing research, 2012.…

od 2 180 Kč

v 4 obchodech

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Essentials of Global Marketing - Hollensen, Svend

Essentials of Global Marketing - Hollensen, Svend

  • Čeština

Essentials of Global Marketing offers a concise and manageable approach to the subject.' The accessible structure takes the…

od 2 187 Kč

v 2 obchodech

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Human Resource Management - Beardwell, Julie a Thompson, Amanda

Human Resource Management - Beardwell, Julie a Thompson, Amanda

Encourage your students' critical thinking skills with a contemporary perspective on Human Resource Management. Human…

od 2 187 Kč

v 2 obchodech

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Organizational Behaviour for the Hospitality Industry - Berger, Florence a Brownell, Judi

Organizational Behaviour for the Hospitality Industry - Berger, Florence a Brownell,…

Produkt Organizational Behaviour for the Hospitality Industry zakoupíte na Bookshop.cz od nakladatele Pearson Education…

od 2 187 Kč

v 2 obchodech

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Introduction to Operations and Supply Chain Management, Global Edition (Cecil B. Bozarth,Robert B. Handfield)(Brožovaná)

Introduction to Operations and Supply Chain Management, Global Edition (Cecil B.…

  • Čeština

Introduction to Operations and Supply Chain Management 5th, Global Edition…

od 2 212 Kč

v 3 obchodech

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Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition (Jay B. Barney,William S. Hesterly)(Brožovaná)

Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition…

For courses in strategy and strategic management. Core strategic management concepts without the excessStrategic Management…

od 2 215 Kč

v 2 obchodech

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Managing Change in Organizations 6th edn - Carnall, Colin

Managing Change in Organizations 6th edn - Carnall, Colin

Adopting a conceptual approach, this introduction to the management of change in organisations includes topical case studies…

od 2 250 Kč

v 2 obchodech

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Principles of Direct, Database and Digital Marketing - Tapp, Alan a Whitten, Ian a Housden, Matthew

Principles of Direct, Database and Digital Marketing - Tapp, Alan a Whitten, Ian a…

Produkt Principles of Direct, Database and Digital Marketing zakoupíte na Bookshop.cz od nakladatele Pearson Education…

od 2 250 Kč

v 2 obchodech

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Strategic Management and Competitive Advantage: Concepts Global Edition - Barney, Jay a Hesterly, William

Strategic Management and Competitive Advantage: Concepts Global Edition - Barney,…

Produkt Strategic Management and Competitive Advantage: Concepts Global Edition zakoupíte na Bookshop.cz od nakladatele…

od 2 299 Kč

v 2 obchodech

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Marketing Research: An Applied Orientation, Global Edition (Naresh K. Malhotra)(Brožovaná)

Marketing Research: An Applied Orientation, Global Edition (Naresh K.…

For undergraduate and graduate courses in marketing research. An applied and practical marketing research textWith a…

od 2 333 Kč

v 3 obchodech

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International Business Law - August, Ray a Mayer, Don a Bixby, Michael

International Business Law - August, Ray a Mayer, Don a Bixby, Michael

For upper-level undergraduate and MBA students enrolled in an international business law course. August emphasises the…

od 2 344 Kč

v 3 obchodech

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Business Information Systems - Curtis, Graham; Cobham, David

Business Information Systems - Curtis, Graham; Cobham, David

This text focuses on the information needs and and management perspectives required in a business environment, exploring the…

od 2 344 Kč

v 2 obchodech

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Solomon: Consumer Behaviour_p7 - Solomon, Michael

Solomon: Consumer Behaviour_p7 - Solomon, Michael

  • Čeština

Revised edition of Consumer behaviour, 2013.…

od 2 344 Kč

v 3 obchodech

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Business in Action, Global Edition - Thill, John V.; Bovee, Courtland L.

Business in Action, Global Edition - Thill, John V.; Bovee, Courtland L.

Doprava od 118 Kč
Osobní odběr od 49 Kč
2 361 Kč

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Entrepreneurship: Starting and Operating A Small Business, Global Edition - Mariotti, Steve a Glackin, Caroline

Entrepreneurship: Starting and Operating A Small Business, Global Edition -…

Produkt Entrepreneurship: Starting and Operating A Small Business, Global Edition zakoupíte na Bookshop.cz od nakladatele…

od 2 375 Kč

v 2 obchodech

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Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition - David, Fred a David, Forest

Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition -…

Produkt Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition zakoupíte na Bookshop.cz od…

od 2 375 Kč

v 3 obchodech

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Principles of Marketing - Brassington, Frances a Pettitt, Stephen

Principles of Marketing - Brassington, Frances a Pettitt, Stephen

An introduction to marketing from a European perspective, this work explains the fundamental concepts and theories of…

od 2 375 Kč

v 2 obchodech

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Enterprise and Small Business - Carter, Sara; Jones-Evans, Dylan

Enterprise and Small Business - Carter, Sara; Jones-Evans, Dylan

This text provides a comprehensive introduction to small businesses, the changing business environment in which they emerge…

od 2 375 Kč

v 2 obchodech

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International Business: The Challenges of Globalization, Global Edition - Wild, John J.; Wild, Kenneth L.

International Business: The Challenges of Globalization, Global Edition - Wild, John…

Doprava od 118 Kč
Osobní odběr od 49 Kč
2 379 Kč

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Strategic Supply Management - Cousins, Paul; Lamming, Richard; Lawson, Benn; Squire, Brian

Strategic Supply Management - Cousins, Paul; Lamming, Richard; Lawson, Benn; Squire,…

Drawing on international research this text blends established theory and current practice to provide acomprehensive…

od 2 406 Kč

v 2 obchodech

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Procurement Principles and Management in the Digital Age - Baily, Peter a Farmer, David a Crocker, Barry a Jessop, David

Procurement Principles and Management in the Digital Age - Baily, Peter a Farmer,…

Produkt Procurement Principles and Management in the Digital Age zakoupíte na Bookshop.cz od nakladatele Pearson Education…

od 2 406 Kč

v 3 obchodech

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Global Marketing, Global Edition - Keegan, Warren

Global Marketing, Global Edition - Keegan, Warren

For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing'-with…

od 2 406 Kč

v 2 obchodech

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Management Control Systems - Merchant, Kenneth a Van der Stede, Wim

Management Control Systems - Merchant, Kenneth a Van der Stede, Wim

A market-leading textbook providing a thorough understanding of management control systems. Renowned for its authorship,…

od 2 406 Kč

v 2 obchodech

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Quantitative Methods for Business and Economics - Burton, Glyn a Carroll, George a Wall, Stuart

Quantitative Methods for Business and Economics - Burton, Glyn a Carroll, George a…

Using real-world examples, the authors clearly demonstrate how quantitative techniques can be applied to business and…

od 2 406 Kč

v 2 obchodech

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Problem Solving and Program Design in C, Global Edition - Hanly, Jeri a Koffman, Elliot

Problem Solving and Program Design in C, Global Edition - Hanly, Jeri a Koffman,…

Produkt Problem Solving and Program Design in C, Global Edition zakoupíte na Bookshop.cz od nakladatele Pearson Education…

od 2 469 Kč

v 2 obchodech

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Strategic Human Resource Management - Saunders, Mark N. K.

Strategic Human Resource Management - Saunders, Mark N. K.

\nA guide to managing human resources strategically, this book provides a holistic overview of the strategic HRM territory,…

2 488 Kč

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Fundamentals of Human Resource Management, Global Edition - Dessler, Gary

Fundamentals of Human Resource Management, Global Edition - Dessler, Gary

Produkt Fundamentals of Human Resource Management, Global Edition zakoupíte na Bookshop.cz od nakladatele Pearson Education…

od 2 531 Kč

v 3 obchodech

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