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Marketing Strategy and Competitive Positioning, 8th edition' offers a deep understanding of the process for developing and…
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Marketing Strategy and Competitive Positioning, 8th edition' offers a deep understanding of the process for developing and…
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Kniha 9781292404813 Marketing Management, Global Edition Philip Kotler,Kevin Keller…
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Quantitative Analysis for Management helps you develop a real-world understanding of business analytics, quantitative…
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For courses in intermediate microeconomics.Using microeconomics to analyze and resolve real-world policy and business…
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Help your students grasp the principles of marketing with this concise text. Essentials of Marketing, 3rd edition, combines…
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Engage your students with core economic principles and demonstrate how they apply to real-life businesses. Economics for…
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Kniha 9781292351476 Macroeconomics, Global Edition Olivier Blanchard…
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This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to…
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This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to…
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For courses in global marketing.This ISBN is for the bound textbook, which students can rent through their bookstore.A…
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For courses in advertising.A study of integrated marketingcommunications taught through real-life applicationIntegrated…
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Revised edition of Marketing research, 2012.…
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Essentials of Global Marketing offers a concise and manageable approach to the subject.' The accessible structure takes the…
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Encourage your students' critical thinking skills with a contemporary perspective on Human Resource Management. Human…
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Introduction to Operations and Supply Chain Management 5th, Global Edition…
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For courses in strategy and strategic management. Core strategic management concepts without the excessStrategic Management…
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Adopting a conceptual approach, this introduction to the management of change in organisations includes topical case studies…
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For undergraduate and graduate courses in marketing research. An applied and practical marketing research textWith a…
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For upper-level undergraduate and MBA students enrolled in an international business law course. August emphasises the…
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This text focuses on the information needs and and management perspectives required in a business environment, exploring the…
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Revised edition of Consumer behaviour, 2013.…
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An introduction to marketing from a European perspective, this work explains the fundamental concepts and theories of…
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Drawing on international research this text blends established theory and current practice to provide acomprehensive…
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Produkt Procurement Principles and Management in the Digital Age zakoupíte na Bookshop.cz od nakladatele Pearson Education…
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For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing'-with…
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A market-leading textbook providing a thorough understanding of management control systems. Renowned for its authorship,…
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Using real-world examples, the authors clearly demonstrate how quantitative techniques can be applied to business and…
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Produkt Problem Solving and Program Design in C, Global Edition zakoupíte na Bookshop.cz od nakladatele Pearson Education…
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\nA guide to managing human resources strategically, this book provides a holistic overview of the strategic HRM territory,…
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