
Principles and Practice of Marketing 10/e - Jobber, David
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The classic guide to B2B selling--updated with the newest digital strategies…
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Two experts from BTS reveal a groundbreaking new change-management strategy that gives sales pros the edge in a business…
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Shows you how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and…
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Helps learn from companies like Microsoft and IBM how to shift your focus from products to solutions and winning new…
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Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title…
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Gives you the tools to turn today's toughest business challenges into transformative opportunities for profitability and…
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Suitable for any supply chain professional developing or refreshing a supply chain strategy, this book lays out a…
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A guide to business strategies that you can use for sports marketing, including developing star power, transforming and…
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Kniha 9781265072469 ISE Retailing Management Michael Levy,Barton Weitz,Dhruv Grewal…
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Revised edition of The talent management handbook, c2011.…
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Shows you what lies beyond flight school. This skill-building handbook helps you: grow as a pilot, both technically and…
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Gives a blueprint for becoming a successful project leader. This book goes beyond theory to examine the real-world…
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Shows how to implement and manage web-based HR initiatives. This book demonstrates what a newly designed Web-based HR…
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Two global executives put high-level leaders to the test…
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Explains key concepts, principles, and tools for project managers to provide organizations with superior return-on…
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Evidence-based solutions for how to beat the competition by successfully planning for, adapting to, and fulfilling rapid…
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Shows marketing practitioners at various levels how to employ ROI and other financial tools to quantify their organizations'…
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Updated and expanded-the planning guide marketers have relied on for 20 years! A one-stop guide covering sales objectives,…
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This culture hacking toolkit is filled with strategies, techniques, and resources for securing the most volatile element of…
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Best practices for implementing Lean techniques in the wholesale, distribution, and retail sectors-filled with real-world…
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Helps to understand and implement nearly 100 of management tools. This work contains two tables, the Day-to-Day Matrix and…
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Helps meet your Six Sigma project goals - on time and on budget. This book presents a project management approach to Six…
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A unique, 10-step improvement process for identifying and solving the root causes of supply chain problems using the latest…
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The go-to guide that helps program managers incorporate new technology and new people into processes while delivering…
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Designed to translate an organization's mission and business strategies into performance metrics and operating objectives.…
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Offers practical technology coverage, while discussing the business, strategic and competitive implications of VoIP…
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