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Fundamentals of Strategy - Whittington, Richard
\nFundamentals of Strategy provides a comprehensive overview of the techniques for strategy from the authors of the…
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Digital Marketing | Dave Chaffey,Fiona Ellis-Chadwick,Majd Abed-Rabbo Brožovaná
- Rok vydání 2025
Explore how to create effective digital marketing strategies with this comprehensive textbook.Digital Marketing by Chaffey…
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Supply Chain and Logistics Management Made Easy | Paul A. Myerson Pevná
- Rok vydání 2015
Discover the ideal new introduction to supply chain management for every manager, professional, and student! Paul Myerson's…
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Essential Mathematics for Economic Analysis - Sydsaeter, Knut [EN] (2026, Brožovaná,…
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Essentials of Operations Management - Slack, Nigel
\nIntroduce your students to operations management principles with this easy to read textbook Essentials of Operations…
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Experimental Foods: Laboratory Manual - McWilliams, Margaret
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Marketing Strategies
Challenging traditional marketing concepts like the 4 Ps, this work examines the key factors affecting marketing such as:…
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International Business: The New Realities -- Global Edition | John Riesenberger,S.…
For international business courses. A modern approach to international business International Business caters to a…
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Frank Wood's Business Accounting | Alan Sangster Brožovaná
Frank Wood's Business Accounting, 16th edition is the worlds bestselling text in the field for professionals and…
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Management: An Introduction - Boddy, David
\nEnhance your skills and understanding of management theory and practice. Management 9th Edition remains the most…
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Business Management for the IB Diploma Student Book
- Počet stran 400
- Rok vydání 2023
Produkt Business Management for the IB Diploma Student Book zakoupíte na Bookshop.cz od nakladatele Pearson Education…
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Macroeconomics -- Global Edition | Olivier Jean Blanchard Brožovaná
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For intermediate economics courses. A unified view of recent macroeconomic events. Macroeconomics presents an integrated,…
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Due Diligence - Rankine, Denzil; Howson, Peter
At least half of acquisitions fail and many others end in acrimony. Due diligence is a term traditionally used for the…
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Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global…
Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive…
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E-Commerce 2023: Business, Technology, Society, Global Edition | Kenneth…
E-commerce 20232024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage…
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Supply Chain Management: Strategy, Planning, and Operation, Global Edition - Chopra,…
- Počet stran 540
- Rok vydání 2019
Produkt Supply Chain Management: Strategy, Planning, and Operation, Global Edition - Chopra, Sunil zakoupíte na Bookshop.cz…
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Making the Team, Global Edition - Thompson, Leigh L.
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Exploring Strategy, Text Only - Whittington, Richard
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Mastering Risk Modelling - Day, Alastair
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Management and Cost Accounting - Bhimani, Alnoor
- Rok vydání 2023
Familiarise your students with the real business world and the principal management accounting techniques.Packed with…
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Exploring Strategy Text & Cases - Whittington, Richard
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Digital Business and E-commerce | Dave Chaffey,Tanya Hemphill,David Edmundson-Bird…
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Digital Business and E-Commerce Management is an industry-leading text on the strategies and tactics of a Digital Business…
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Principles of Marketing | Phil T. Kotler,Gary Armstrong,Lloyd C. Harris,Hongwei He…
Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and…
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Business Environment, The - Worthington, Ian; Britton, Chris
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Explore the internal and external environments in which business operates.The Business Environment: A Global Perspective,…
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Marketing Management | Philip Kotler,Kevin Keller,Mairead Brady,Malcolm…
The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition…
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Human Resources Management, Global Edition | Gary Dessler Brožovaná
- Rok vydání 2023
For courses in management.Modern human resources: technology, social media, and managementHuman Resource Management…
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Marketing Strategy and Competitive Positioning - Hooley, Graham J.; Nicoulaud,…
\nMarketing Strategy and Competitive Positioning, 8th edition offers a deep understanding of the process for developing and…
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Foundations of Decision Analysis, Global Edition - Ardehali, Abbas
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global…
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This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to…
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Principles of Marketing, Global Edition - Philip Kotler
\nEncourage your students\' learning of the major trends impacting contemporary marketing in a fast-changing, digital…
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Management Control Systems | Kenneth Merchant,Wim Van der Stede Brožovaná
The bestselling advanced management accounting textbook. For Management Control or Advanced Management Accounting modules on…
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Marketing Management, Global Edition - Kotler, Philip a Keller, Kevin a Chernev,…
- Rok vydání 2021
Marketing Management. Global Edition 16th edition Kniha 9781292404813 Marketing Management, Global Edition | Philip…
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Introduction to Operations and Supply Chain Management, Global Edition - Bozarth,…
Introduction to Operations and Supply Chain Management 5th, Global Edition Kniha 9781292291581 Introduction to Operations…
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Management and Organisational Behaviour - Mullins, Laurie J.
\nAn insight into people-organisational relationship and interrelated influences on human behaviour. Management and…
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Exploring Strategy, Text & Cases - Whittington, Richard
\nIntroduce your students to the latest concepts in strategic thinking with this industry-leading text. Exploring Strategy…
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International Financial Reporting | Alan Melville Brožovaná
- Rok vydání 2022
A focused, user-friendly introduction to international financial reporting International Financial Reporting, 8th edition by…
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Organisational Behaviour - Ian Brooks
Brooks offers readers a succinct, lively and robust introduction to the subject of organisational behaviour.While aiming to…
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Principles of Operations Management: Sustainability and Supply Chain Management,…
- Počet stran 768
- Rok vydání 2023
Produkt Principles of Operations Management: Sustainability and Supply Chain Management, Global Edition - Heizer, Jay a…
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Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition |…
For courses in strategy and strategic management. Core strategic management concepts without the excessStrategic Management…
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Fundamentals of Management, Global Edition - Stephen Robbins Pearson
- Rok vydání 2019
Fundamentals of Management, Global Edition Kniha 9781292307329 Fundamentals of Management, Global Edition | Stephen P.…
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Human Resource Management | BEARDWELL JULIE Brožovaná
- Rok vydání 2017
Encourage your students' critical thinking skills with a contemporary perspective on Human Resource Management. Human…
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Research Methods for Leisure and Tourism - Veal, A. J.
Now in its fifth edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students…
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Framework for Marketing Management, A, Global Edition - Kotler, Philip a Keller,…
- Počet stran 352
- Rok vydání 2015
Produkt Framework for Marketing Management, A, Global Edition - Kotler, Philip a Keller, Kevin zakoupíte na Bookshop.cz od…
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Marketing Management, An Asian Perspective - Kotler, Philip a Keller, Kevin Lane a…
- Počet stran 960
- Rok vydání 2017
Produkt Marketing Management, An Asian Perspective - Kotler, Philip a Keller, Kevin Lane a Ang, Swee Hoon a Tan, Chin Tiong…
od 2 187 Kč
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Options, Futures, and Other Derivatives, Global Edition | John Hull Brožovaná
- Rok vydání 2021
Build essential foundations around the derivatives market for your future career in finance with the definitive guide on the…
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Organizational Behavior, Global Edition (Stephen Robbins,Timothy Judge)(Brožovaná)
- Rok vydání 2023
Organizational Behavior. Global Edition Kniha 9781292450025 Organizational Behavior, Global Edition | Stephen…
od 2 212 Kč
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Practical Leadership and Management in Healthcare - Sullivan, Eleanor a Garland,…
- Počet stran 344
- Rok vydání 2013
Produkt Practical Leadership and Management in Healthcare - Sullivan, Eleanor a Garland, Gayle zakoupíte na Bookshop.cz od…
od 2 250 Kč
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