
Principles of Marketing - Philip Kotler
Revised edition of the authors\' Principles of marketing.…
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Revised edition of the authors\' Principles of marketing.…
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Produkt Leadership in Organizations, Global Edition - Yukl, Gary zakoupíte na Bookshop.cz od nakladatele Pearson Education…
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Brooks offers readers a succinct, lively and robust introduction to the subject of organisational behaviour.While aiming to…
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Produkt Principles of Operations Management: Sustainability and Supply Chain Management, Global Edition - Heizer, Jay a…
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Revised edition of Marketing research, 2012.…
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Produkt Principles of Risk Management and Insurance, Global Editon - Rejda, George a McNamara, Michael zakoupíte na…
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Now in its fifth edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students…
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\nIntroduce your students to the latest concepts in strategic thinking with this industry-leading text. Exploring Strategy…
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Produkt Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace, Global Edition -…
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Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US…
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Revised edition of Consumer behaviour, 2013.…
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Produkt Integrated Advertising, Promotion, and Marketing Communications, Global Edition - Clow, Kenneth a Baack, Donald…
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Produkt Marketing Research, Global Edition - Burns, Alvin a Veeck, Ann zakoupíte na Bookshop.cz od nakladatele Pearson…
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For undergraduate and graduate strategy courses. This short, up-to-date, practitioner-oriented guide was meant to…
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This text provides a comprehensive introduction to small businesses, the changing business environment in which they emerge…
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For courses in strategy and strategic management. Strategic Management and Competitive Advantage: Concepts strips out the…
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Drawing on international research this text blends established theory and current practice to provide acomprehensive…
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Produkt Introduction to Management Accounting, Global Edition - Horngren, Charles a Sundem, Gary a Stratton, William a…
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\nA guide to managing human resources strategically, this book provides a holistic overview of the strategic HRM territory,…
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Produkt Modern Management: Concepts and Skills, Global Edition - Certo, Samuel zakoupíte na Bookshop.cz od nakladatele…
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This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand,…
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\nAddresses various aspects of business communication. This book emphasises on basic business writing and rules of good…
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'Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and…
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Module ID 44101 - Introduction to Project Management The construction project manager plays a vital role in ensuring a…
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Brand equity is the main focus of this book, which provides readers with a valuable perspective and a common denominator to…
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Help your students cultivate the skills for successful business managementEssentials of Entrepreneurship and Small Business…
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