\nThis popular, UN-endorsed textbook supports introductory student learning of business and management alongside the…

Written and edited by leading experts in the field, this authoritative account sets UK and European practices firmly within…

\nWritten by a leading pricing researcher, this book provides a simple unified system for the setting and management of…

\nThis unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon…

\nOffering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and…

An overview of what knowledge management is, the theoretical basis behind it, and practical insights into how it can be…

• Rok vydání 2022

\nFrom understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics,…

\nBased on the idea that strategic CSR offers the most holistic and effective approach to corporate social responsibility,…

A practical and engaging text for postgraduate students of strategy, particularly MBAs.…

\nPacked with cultural, company, and country examples, this book offers a mix of theory and practical applications covering…

Indispensable to understanding change, this unique text provides a comprehensive examination of how change can be sustained…

Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering…

Introducing the histories, theories and debates of the field of marketing, this is your one-stop introduction to the…

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing…

• Rok vydání 2009

From the perspective of an experienced academic and leadership tutor, the book can be used as a step-by-step guide to…

• Rok vydání 2019

A realist's guide to management, the authors capture the complex life of organizations, providing not only an account of…

The Second Edition of this esteemed text explores leadership from the head to the toe of an organization - whether that…

\nFully up-to-date and with a range of online tools and resources to support both lecturers and students, this book covers…

\nWith a focus on value creation, the text takes readers through project management from start to finish.\n…