
Data-Driven Marketing - Jeffery Mark
- Rok vydání 2011
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant…
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NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant…
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Want to have homebuyers knocking down your door? Home Staging For Dummies delivers all the secrets to making your home stand…
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Improve your project management skills and accomplish more in no time at all. In these days when projects seem to be bigger…
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When something at work isn't going smoothly, managers struggle with what part of the problem to tackle first. Do they start…
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Leadership strategies grounded in reality and focused on results Recent polls show that 71% of workers think about quitting…
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Winning in sales is no different than winning in life. If you embrace Keith's philosophy, you can certainly expect to win in…
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Senior executives often go to great lengths to resist change. When things start to go awry, they try harder and find they…
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Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand…
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Understand the principles and practical elements of BI Choose the right technology and implement a successful BI environment…
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A Leader s Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal and most…
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Every organization and every team, Guttman says, faces challenges as they go about the task of solving problems and making…
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Track Record: The first edition of Event Planning has sold over 46,500 copies. Adopted in many college and university…
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Every successful organization needs high-performance teams to compete and succeed. Yet, technical people are often resistant…
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Leadership is never more crucial than when corporate survival is at stake. But the days of the tough guys are over. The…
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A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship For years,…
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\nDyslexia in the Workplace is a jargon-free introductory book for dyslexic employees, members of the organizations who…
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Through its two previous editions, the Leader to Leader Institute's (formerly The Drucker Foundation) bestselling…
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Time management is essential for successful negotiations. This book helps you do first things first. Jeanne Brett, DeWitt W.…
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Discusses contemporary issues using up-to-date British and international examples Numerical concepts are explained with…
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Behavioural Theory of the Firm has become a classic work in organizational theory, and is one of the most significant…
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Updated to reflect the latest research evidence, the third edition of Effective Teamwork provides business managers with the…
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This is the first book in the new partnership between Wiley and the International Institute for Learning (IIL). The new…
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Business leaders recognize the need to continually align their organizations to changes in the marketplace and are seeking…
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Thirty years ago Peter Checkland set out to test whether the Systems Engineering (SE) approach, highly successful in…
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In the wake of the recent global financial collapse the timely new edition of this successful text provides students and…
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As with all previous editions of Project Management in Construction, this sixth edition focuses on systems theory as the…
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A fully updated, step-by-step guide for implementing COSO's Enterprise Risk Management COSO Enterprise Risk Management,…
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This authoritative text provides a detailed insight into how construction companies manage their finances at both corporate…
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Business Development: A Market-Oriented Perspective is designed to help enable market-oriented business developer to…
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Too often, managers are sold simple solutions to complex problems. But as many soon discover, simplicity is rarely effective…
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![Strategic Market Management - David A. Aaker [EN] (2010, Brožovaná, John Wiley And Sons Ltd)](/img/image-placeholder.png)
The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new…
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By understanding how the brain works, coaches can tailor their coaching practice to be in alignment with a client s way of…
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Produkt Total Facility Management - Atkin, Brian (Professor of Construction Management and Economics) a Brooks, Adrian (BSc,…
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This new edition of this bestselling guide offers an integrated approach to process improvement that delivers quick and…
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A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners,…
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This book provides an easy-to-follow roadmap for successfully implementing the Balanced Scorecard methodology in small- and…
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Based on a sound conceptual foundation yet developed to meet practical concerns, Project Risk Management has become…
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Praise for Damodaran on Valuation SECOND EDITION Aswath Damodaran is simply the best valuation teacher around. If you are…
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