\nThe original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics,…

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An exciting new textbook examining big data and business analytics to look at how they can help managers become more…

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\nWith an emphasis on psychoanalytic theory, Business, Ethics and Society: Key Concepts, Current Debates and Contemporary…

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\nThis textbook covers all the essentials for understanding and doing business in a digital world to help equip students for…

Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this…

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\nStructured around the three pillars of successful change management, the book examines change in the context of the global…

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\nThis popular textbook introduces students to contemporary brand management and innovation with a focus on how companies…

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\nThis textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style,…

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\nThe second edition of Employment Relations reflects on current research and future directions in the field, with a unique…

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\nWritten by a team of international experts and taking a truly global approach, Leadership: Contemporary Critical…

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A new textbook on entrepreneurship and innovation which has a global focus.…

Focusing on power and politics, this third edition combines a practical and theoretical guide to the politics of…

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\nAn essential textbook on Contemporary Cross-Cultural Management covering theory, practice and skills.\n…

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International in scope and with a focus on case studies and applied examples, this cutting edge textbook is an essential…

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Contemporary Issues in Marketing brings together theory and practitioners\' perspectives to present a coherent understanding…

Understanding Social Enterprise explores the growth of social enterprise and entrepreneurship, it's popularity, global…

\nWritten by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer…

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\nWritten by an expert team and praised for its refreshing approach, this essential text offers a critical, holistic…

\nMarketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing…

\nInternational and Comparative Employment Relations text is the Employment Relations text for any lecturer taking a…

The new edition of this groundbreaking text in Organizational Studies has been revised and updated to keep apace with…

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\nJesper Blomberg explores the fields of organization theory and management, making sense of complex theories and…

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Adopting an international approach and offering a broader context to social marketing, this second edition presents social…

\nA detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical…

\nTaking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of…