• Rok vydání 2022

\nWritten by an internationally renowned team of experts and underpinned by cutting-edge research, International Human…

• Čeština

\nTaking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of…

\nAn introduction to the marketing communications tools, theories and strategies in an easy-to-read way.\n…

\nThe third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated…

\nThe ability to think entrepreneurially has become essential today. This new, unique and engaging textbook guides all…

• Brožovaná

\nWritten by leading experts in the field, this bestselling textbook has guided over 25,000 students across 130 countries…

\nWritten by an expert team and praised for its refreshing approach, this essential text offers a critical, holistic…

\nMarketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing…

\nThis popular, UN-endorsed textbook supports introductory student learning of business and management alongside the…

A realist's guide to management, the authors capture the complex life of organizations, providing not only an account of…

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing…

\nWritten by a leading pricing researcher, this book provides a simple unified system for the setting and management of…

Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering…

• Čeština

\nOffering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and…

• Rok vydání 2022

Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research…

\nPacked with cultural, company, and country examples, this book offers a mix of theory and practical applications covering…

\nA detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical…

\nWith a focus on value creation, the text takes readers through project management from start to finish.\n…

Employee engagement in Corporate Social Responsibility focuses on engaging employees in socially responsible initiatives,…

• Čeština

\nThe second edition of Employment Relations reflects on current research and future directions in the field, with a unique…

\nThis textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style,…

\nFully up-to-date and with a range of online tools and resources to support both lecturers and students, this book covers…

\nWith a focus on value creation, the text takes readers through project management from start to finish.\n…

\'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical…