\nThis book is your comprehensive guide to key leadership theories, topics and trends. It goes beyond the basics to explore…

• Rok vydání 2022

\nWritten by an internationally renowned team of experts and underpinned by cutting-edge research, International Human…

A new textbook on entrepreneurship and innovation which has a global focus.…

Focusing on power and politics, this third edition combines a practical and theoretical guide to the politics of…

• Rok vydání 2023

\nAn essential textbook on Contemporary Cross-Cultural Management covering theory, practice and skills.\n…

• Rok vydání 2024

\nA new textbook providing a contemporary and global approach to entrepreneurship\n…

\nThis textbook explores the reasons for intercultural differences and their effects on the behavior of individuals and…

The new edition of this groundbreaking text in Organizational Studies has been revised and updated to keep apace with…

• Brožovaná

\nWritten by leading experts in the field, this bestselling textbook has guided over 25,000 students across 130 countries…

\nAn introduction to the marketing communications tools, theories and strategies in an easy-to-read way.\n…

\nThe third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated…

\nThe ability to think entrepreneurially has become essential today. This new, unique and engaging textbook guides all…

\nThe leading, authoritative, comprehensive and only updated textbook for teaching and learning B2B Marketing!\n…

• Rok vydání 2022

\nWritten by an expert team and praised for its refreshing approach, this essential text offers a critical, holistic…

\nMarketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing…

\nInternational and Comparative Employment Relations text is the Employment Relations text for any lecturer taking a…

\nThrough a unique combination of data visualisation and analytics (both theoretical and applied), this ground-breaking…

• Čeština

\nTaking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of…

\nThe original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics,…

\nThis popular, UN-endorsed textbook supports introductory student learning of business and management alongside the…

A practical and engaging text for postgraduate students of strategy, particularly MBAs.…

\nWritten by a leading pricing researcher, this book provides a simple unified system for the setting and management of…

• Rok vydání 2019

A realist's guide to management, the authors capture the complex life of organizations, providing not only an account of…

A fresh and critical perspective on coaching and mentoring challenges commonly held assumptions about the field.…

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing…

Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering…

With new material on literature reviews, case study research, action research and writing up research, the Fourth Edition…

• Čeština

\nOffering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and…

• Rok vydání 2009

From the perspective of an experienced academic and leadership tutor, the book can be used as a step-by-step guide to…

\nPacked with cultural, company, and country examples, this book offers a mix of theory and practical applications covering…

\nWith a focus on value creation, the text takes readers through project management from start to finish.\n…

Managing Across Cultures introduces the concepts, policies and practices of managing resources in different socio-economic,…

\nA detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical…

Employee engagement in Corporate Social Responsibility focuses on engaging employees in socially responsible initiatives,…

\nThis textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style,…

\nFully up-to-date and with a range of online tools and resources to support both lecturers and students, this book covers…

\nWith a focus on value creation, the text takes readers through project management from start to finish.\n…

A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and…

• Rok vydání 2014

\'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical…