\nThis practical textbook offers a hands-on introduction to big data analytics, helping you to develop the skills required…

• Rok vydání 2020

An exciting new textbook examining big data and business analytics to look at how they can help managers become more…

A practical, step-by-step guide to learning and developing the proven successful methods and techniques of the world's…

Successfully combining cross-cultural management and business research methods, this team of international authors provide…

• Rok vydání 2015

Shortlisted in the Management and Leadership Textbook Category at CMI Management Book of the Year Awards 2016, this book…

• Rok vydání 2025

\nStructured around the three pillars of successful change management, the book examines change in the context of the global…

• Rok vydání 2019

A realist's guide to management, the authors capture the complex life of organizations, providing not only an account of…

\nThis popular textbook introduces students to contemporary brand management and innovation with a focus on how companies…

• Rok vydání 2023

\nAn exciting new textbook which introduces you to the essential elements of market research such as problem identification,…

• Rok vydání 2023

Organizational Leadership' provides a critical introduction to traditional and contemporary leadership approaches,…

\nThis textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style,…

An introductory text that gives its reader a strong understanding of the dimensions of tourism, the industries of which it…

At a time when the effects of climate change are becoming all too real for ordinary citizens around the world, this…

\nThe second edition of Employment Relations reflects on current research and future directions in the field, with a unique…

\nA stellar author team guides you through the key topics of human resource management from strategic and international…

• Rok vydání 2022

\nWritten by a team of international experts and taking a truly global approach, Leadership: Contemporary Critical…

This book is your comprehensive guide to key leadership theories, topics and trends. It goes beyond the basics to explore…

\nA fully updated edition of the award winning textbook for social media marketing. With new case studies on a number of…

\nThe leading, authoritative, comprehensive and only updated textbook for teaching and learning B2B Marketing!\n…

• Rok vydání 2020

Written and edited by leading experts in the field, this authoritative account sets UK and European practices firmly within…

• Rok vydání 2022

\nWritten by an internationally renowned team of experts and underpinned by cutting-edge research, International Human…

\nWith a focus on value creation, the text takes readers through project management from start to finish.\n…

Focusing on power and politics, this third edition combines a practical and theoretical guide to the politics of…

\nA new textbook providing a contemporary and global approach to entrepreneurship\n…

Written in a clear and accessible way, this text covers all of the key topics students need to understanding in…

• Brožovaná

\nWritten by leading experts in the field, this bestselling textbook has guided over 25,000 students across 130 countries…

• Rok vydání 2023

\nJesper Blomberg explores the fields of organization theory and management, making sense of complex theories and…

• Rok vydání 2022

\nFrom understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics,…

• Brožovaná

International in scope and with a focus on case studies and applied examples, this cutting edge textbook is an essential…

• Rok vydání 2022

\nWritten by an expert team and praised for its refreshing approach, this essential text offers a critical, holistic…

\nMarketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing…

\nInternational and Comparative Employment Relations text is the Employment Relations text for any lecturer taking a…

• Čeština

\nTaking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of…

A fresh and critical perspective on coaching and mentoring challenges commonly held assumptions about the field.…

\nWritten by a leading pricing researcher, this book provides a simple unified system for the setting and management of…

Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering…

• Čeština

\nOffering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and…

An overview of what knowledge management is, the theoretical basis behind it, and practical insights into how it can be…

\nBased on the idea that strategic CSR offers the most holistic and effective approach to corporate social responsibility,…

Introducing the histories, theories and debates of the field of marketing, this is your one-stop introduction to the…

Indispensable to understanding change, this unique text provides a comprehensive examination of how change can be sustained…

\nWritten and edited by leading experts in the field, this authoritative account sets UK and European practices firmly…

• Rok vydání 2019

A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses…

\nFully up-to-date and with a range of online tools and resources to support both lecturers and students, this book covers…

\nWith a focus on value creation, the text takes readers through project management from start to finish.\n…