\nThe ability to think entrepreneurially has become essential today. This new, unique and engaging textbook guides all…

• Brožovaná

\nWritten by leading experts in the field, this bestselling textbook has guided over 25,000 students across 130 countries…

\nWritten by an expert team and praised for its refreshing approach, this essential text offers a critical, holistic…

\nMarketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing…

Based on the theory of the Rhetorical Arena and the multivocal approach, this guide explores a new perspective on crisis…

\nThis popular, UN-endorsed textbook supports introductory student learning of business and management alongside the…

• Rok vydání 2018

A clear and concise introduction to statistics for business and management students, demonstrating how important statistics…

• Rok vydání 2019

A realist's guide to management, the authors capture the complex life of organizations, providing not only an account of…

A fresh and critical perspective on coaching and mentoring challenges commonly held assumptions about the field.…

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing…

\nWritten by a leading pricing researcher, this book provides a simple unified system for the setting and management of…

Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering…

\nA step-by-step \"how-to\" guide to selling in the contemporary world with a focus on storytelling to enhance relationship…

With new material on literature reviews, case study research, action research and writing up research, the Fourth Edition…

• Rok vydání 2009

From the perspective of an experienced academic and leadership tutor, the book can be used as a step-by-step guide to…

\nAn unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR…

\nWith a focus on value creation, the text takes readers through project management from start to finish.\n…

\nA detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical…

Employee engagement in Corporate Social Responsibility focuses on engaging employees in socially responsible initiatives,…

• Čeština

\nThe second edition of Employment Relations reflects on current research and future directions in the field, with a unique…

\nA uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and…

\nThis textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style,…

\nFully up-to-date and with a range of online tools and resources to support both lecturers and students, this book covers…

\nWith a focus on value creation, the text takes readers through project management from start to finish.\n…

A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and…

\'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical…