\nThe ability to think entrepreneurially has become essential today. This new, unique and engaging textbook guides all…

\nThe leading, authoritative, comprehensive and only updated textbook for teaching and learning B2B Marketing!\n…

\nThe original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics,…

• Rok vydání 2022

\nWritten by an expert team and praised for its refreshing approach, this essential text offers a critical, holistic…

\nMarketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing…

\nInternational and Comparative Employment Relations text is the Employment Relations text for any lecturer taking a…

Understanding Social Enterprise explores the growth of social enterprise and entrepreneurship, it's popularity, global…

A fresh and critical perspective on coaching and mentoring challenges commonly held assumptions about the field.…

• Čeština

\nTaking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of…

\nThis popular, UN-endorsed textbook supports introductory student learning of business and management alongside the…

A practical and engaging text for postgraduate students of strategy, particularly MBAs.…

• Rok vydání 2023

\nJesper Blomberg explores the fields of organization theory and management, making sense of complex theories and…

\nWritten by a leading pricing researcher, this book provides a simple unified system for the setting and management of…

• Rok vydání 2019

A realist's guide to management, the authors capture the complex life of organizations, providing not only an account of…

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing…

Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering…

• Čeština

\nOffering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and…

The new edition of this classic textbook in change management offers a lucid and engaging guide for readers through the…

• Rok vydání 2009

From the perspective of an experienced academic and leadership tutor, the book can be used as a step-by-step guide to…

\nPacked with cultural, company, and country examples, this book offers a mix of theory and practical applications covering…

\nWith a focus on value creation, the text takes readers through project management from start to finish.\n…

\nA detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical…

\nThis textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style,…

\nFully up-to-date and with a range of online tools and resources to support both lecturers and students, this book covers…

\nWith a focus on value creation, the text takes readers through project management from start to finish.\n…