• Čeština

Adopting an international approach and offering a broader context to social marketing, this second edition presents social…

• Čeština

\nTaking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of…

\nWritten by a leading pricing researcher, this book provides a simple unified system for the setting and management of…

Indispensable to understanding change, this unique text provides a comprehensive examination of how change can be sustained…

\nBased on the idea that strategic CSR offers the most holistic and effective approach to corporate social responsibility,…

• Čeština

\nOffering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and…

Introducing the histories, theories and debates of the field of marketing, this is your one-stop introduction to the…

The new edition of this classic textbook in change management offers a lucid and engaging guide for readers through the…

• Rok vydání 2009

From the perspective of an experienced academic and leadership tutor, the book can be used as a step-by-step guide to…

\nWritten and edited by leading experts in the field, this authoritative account sets UK and European practices firmly…

• Rok vydání 2019

A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses…

\nThis textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style,…

\nFully up-to-date and with a range of online tools and resources to support both lecturers and students, this book covers…

\nWith a focus on value creation, the text takes readers through project management from start to finish.\n…