Angličtina, počet stran 217, rok vydání 2015, brožovanáWith straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started.
Informace o Word of Mouth Marketing: How Smart Companies Get People Talking - Andy Sernovitz [EN] (2015, brožovaná)
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With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz.