Angličtina, počet stran 256, pevná / vázaná<p><strong>A NEXT BIG IDEA CLUB MUST-READ</strong></p><p><strong><em>New York Times </em>bestselling author Jonah Bergers cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.</strong></p><p>Almost everything we do involves words. Words are how we…
Informace o Magic Words - Jonah Berger [EN] (2023, pevná)
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A NEXT BIG IDEA CLUB MUST-READNew York Times bestselling author Jonah Bergers cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.Almost everything we do involves words. Words are how we persuade, communicate, and connect. Theyre how leaders lead, salespeople sell, and parents parent. Theyre how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language.But certain words are more impactful than others. Theyre better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power?In Magic Words, internationally bestselling author Jonah
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