IKEA's former CEO reveals the unique strategy he used to lead his company to through the worst global financial crisis in history--a winning combination of traditional business goals like profit and growth and the progressive interests of social responsibility and environmental stewardship.
Informace o Ikea Edge: Building Global Growth and Social Good at the World's Most Iconic Home Store - Anders Dahlvig [EN] (2011, pevná)
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IKEA's former CEO reveals the unique strategy he used to lead his company to through the worst global financial crisis in history--a winning combination of traditional business goals like profit and growth and the progressive interests of social responsibility and environmental stewardship.