\nIntroduces students to the language, ideas, and concepts that are used frequently in Critical Management Studies and that…

• Rok vydání 2020

\nWritten and edited by leading experts in the field, this authoritative account sets UK and European practices firmly…

Adopting an international approach and offering a broader context to social marketing, this second edition presents social…

\nTaking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of…

\nOffering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and…