Zrušit filtry![Hero and the Outlaw: Building Extraordinary Brands Trough the Power of Atchetypes - M. Mark, C. S. Pearson [EN] (2001, pevná vazba)](/img/image-placeholder.png)
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Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to…
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Learn the secrets to creating joy in your work and in your life. No matter what is happening around you. As taught by Professor Rao to business students at top b-schools including Columbia, …
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With the latest stories from D'Alessandro's neverending collection of corporate derring-do and new insight on the global battlefield, the nationally bestselling Career Warfare is more essential…
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