Angličtina, počet stran 400, rok vydání 2001, pevná / vázanáUsing studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
Informace o Hero and the Outlaw: Building Extraordinary Brands Trough the Power of Atchetypes - M. Mark, C. S. Pearson [EN] (2001, pevná vazba)
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Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.