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Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the…
2 719 Kč
Macroeconomics makes modern macroeconomics with its focus on imperfect competition, interest-rate setting central banks, and knowledge - based growth accesible to undergraduates. It provides…
In The Captured Economy, Brink Lindsey and Steven M. Teles identify a new culprit for increasing inequality: the…
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Fire has shaped the Earth\'s landscape and vegetation for the past 400 million years. This book explores the history of…
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Produkt Your Money or Your Life - Cutler, David M. (Professor of Economics, Professor of Economics, Harvard University)…
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James T. Patterson skilfully weaves together political, social, cultural, and economic history to present a fascinating…
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This is a guide for the growing number of researchers in organic chemistry, biochemistry and molecular biology who would…
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This concise text contains the essential material covered in much longer texts, making it easier for students to understand…
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An introductory text on radiation heat transfer for undergraduate and postgraduate students with no prior knowledge of the…
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Rewritten and updated, MacDonald uses recent scholarship, new biographical information, and deeper understanding of…
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A practical guide for those involved in all aspects of emergency preparedness, resilience, and response; primarily focused…
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This Very Short Introduction discusses the central events, machines, and people that feature in established accounts of the…
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Nuclear Weapons are the most deadly weapon ever invented. This Very Short Introduction discusses the history and politics of…
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Aerial warfare has dominated western war-making for over 100 years, and despite regular announcements of its demise, it…
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Veblen's landmark study of affluent American society exposes the 'pecuniary culture' and 'conspicuous consumption' that…
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An examination of the current debate in the US between those who argue that unregulated private markets will impose…
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This handbook provides easy to access insights into behavioral phenomena in production and service settings, ready-to-play…
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The Roman empire tends to be seen as a whole whereas the early middle ages tends to be seen as a collection of regional…
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Provides an analysis of what information investors really need, how financial accounting systems developed and their…
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Explains the main activities involved in international business, and demonstrates how firms adapt to their changing…
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Serving as an introduction to the economics of markets, business organization, and business policy, this text for business…
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An introduction to the way that central banks implement monetary policy through market operations. It explains monetary…
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This book provides a historical study of the body that sets International Financial Reporting Standards (IFRSs) - the basis…
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Nolan McCarty\'s Polarization: What Everyone Needs to Know (R) is an accessible introduction to polarization in America.…
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\nA succinct and clear introduction to international trade and trade policy\n…
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Diplomatic expert Patrick McEachern unpacks the contentious and tangled relationship between the two Koreas in an…
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Behavioral Finance: What Everyone Needs to Know (R) provides an overview of common shortcuts and mistakes people make in…
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\nPhil Husbands introduces the field of robotics, where it has come from, and where it might go in the future. Explaining…
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The Gun Debate: What Everyone Needs to Know (R) takes readers on a tour of the issues that Americans debate when they talk…
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A Council on Foreign Relations Book--Title page.…
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In recent years vector-controlled a.c. drives have taken over from more conventional d.c. drives. Applications are found…
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In this insightful memoir Lennie Goodings takes the reader behind the scenes at Virago, the feminist press that she has led…
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Written by experienced teachers and experts, Mechanical Engineeringfor CSEC takes a skills-led approach. It concentrates on…
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This book examines the electoral successes of anti-system forces in the rich democracies. It explains the rise of…
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Orcas are the most controversial display animal in history. But how did we come to care about them in the first place?…
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A provocative perspective on the fragile fundamentals, and forces for resilience, in the Chinese economy, and a forecast for…
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From an author who has spent four decades in the quest for lost ships, this lavishly illustrated history of naval warfare…
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\nThe Cambridge International AS & A Level Economics Exam Success Guide brings clarity and focus to exam preparation, so…
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