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In a perfect world, great changemaking ventures would grow purely based on their own merit. In the real world, we have to be creative and strategic about how we brand our initiatives and get the…
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Part of Thames & Hudson’s innovative new ‘Big Idea’ series, this incisive discussion of capitalism breaks down the key concepts and theories at the heart of this contentious topic. Since the…
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Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. This book is designed to…
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Despite many predictions that the internet and e-commerce would kill brick-and-mortar, independent retail is far from dead. While big-chain retailers have suffered through lack of originality, …
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This book has a simple objective: to explore, illustrate and define a new set of rules for brand behavior in the digital age. Almost overnight, and throughout the world, brands have been forced…
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This book is a practical guide on how to navigate the innovation maze. It shows the reader four clear routes from different natural innovative starting points and guides you through…
