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Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the…
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Macroeconomics makes modern macroeconomics with its focus on imperfect competition, interest-rate setting central banks, and knowledge - based growth accesible to undergraduates. It provides…
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Industrial Organization is a central branch of microeconomics that has historically provoked a great deal of debate among economists. Steve Martin draws on this debate and economic history in…
