Blue Ocean Shift: Beyond Competing - Mauborgne Renée, Kim W. Chan (EN)

Angličtina, počet stran 322, rok vydání 2017, pevná / vázanáBook is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your peoples confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.